Journal of Marketing Managment (Journal)

Activity: Publication peer-review and editorial work › Publication Peer-review

Description

Mitchell, R., Hutchinson, K., Gilmore, A., and Quinn, B. (2017) ‘A Framework for SME Retail Branding’, Journal of Marketing Management, Vol. 31, Issue 17-18, pp. 1818-1850
Period2017
Type of journalJournal
Degree of RecognitionInternational

Keywords

  • Branding
  • SMEs
  • Retailers