Geoff Simmons

Geoff Simmons


  • Phone+442895367514
  • Shore Road, Jordanstown Campus

    BT37 0QB Newtownabbey

    United Kingdom


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Personal profile



I am a Professor at Ulster University Business School, Ulster University. Previously to this I was Professor of Management and Director of Research at Queen's Management School, Queen's University Belfast. My research is recognised as being of a world leading and internationally excellent standard.


Research is primarily interested in understanding digital technology innovation implications for business and society, with a particular interest in smart cities, big data and social marketing. I have specialisms in SME management, marketing strategy and the food industry. My research is published in world class outlets, such as the Harvard Business Review and the Financial Times top 50 Journal, Research Policy. I won best paper awards at the British Academy of Management and Irish Academy of Management conferences. My research involves close engagement with businesses. For example, over a two-year period I worked closely with Danske Bank UK senior management to optimally integrate big data analytics within precise targeting of consumer groups. I also worked on a long-term research project funded by the French Government involving multinational Telecommunications corporations focused on tech innovation and marketing strategy along with ESC Rennes School of Business. In September 2020, I gave a keynote talk to the Senior Management Team at Allstate NI (largest IT company in N. Ireland) on Strategy, Technology and People.

Research Funding:

My research has attracted over £1 million pounds of external funding. I was Principle Investigator on a three-year research project - £296,336 funding from UK Government agencies - that provided Tesco Clubcard and other sources of consumer insight to SMEs from the food industry, researching how it influenced their marketing capabilities, learning and NPD. This high impact project involved extensive engagement at a Director level with Tesco, Invest NI and Dunnhumby UK.

I have supervised six PhD students to completion and am currently supervising three PhD students. I am also a proactive participant on PhD vivas as an External and Internal examiner as well as Chair.


I am a Visiting Professor with the University of Paraná in Brazil. I am a Peer Review College member of the Economic and Social Research Council (UK's leading research agency). I Co-Chaired the 2017 Irish Academy of Management Conference and have leadership roles organizing the leading tech institution IEEE global conferences on key topics such as AI and Big Data for business and society. I was appointed a member of IEEE Technology Engineering Management Society (TEMS) Professional and Educational Activities Committee (PEAC). I was a Council member of the Irish Academy of Management and Board member of the Chartered Institute of Marketing. I was External Examiner for Birmingham Business School MBA, University of Birmingham. I have also held external roles in PhD examining and interview panel membership for the Business School at Aston University, Business School at University College Cork and the Business School at National University of Ireland, Galway.

Current and Recent Grants


1) Project: Principal Investigator. One year research project Ulster University (Ulster University Business School). Collaboration with University of East Anglia and dunnhumby UK to provide Tesco Clubcard for small food producers in NI. 2021-2022

Funders: Department of the Economy - Research Recovery Fund 

Amount: £18,000

2) Project: Principal Investigator. Three year research project Queen's University Belfast (Queen's Management School) collaboration with University of East Anglia (Norwich Business School) and dunnhumby UK. 2016-2019

Funders: Invest Northern Ireland and Department of Agriculture, Environment and Rural Affairs

 Amount: £296,336

3) Project: Lead Academic. Two year Knowledge Transfer Partnership between Queen's Management School and Danske Bank. 2017-2019

Funders: Innovate UK (Momenta).

Amount: £144,509 

4)  Project: Co-investigator. Three year research project Ulster University (Ulster University Business School) collaboration with University of Kent (Kent Business School) and dunnhumby UK. 2008-2011

Funders: Department of Agriculture and Rural Development NI

Amount: £116,663

5)  Project: Lead Academic. Two year Knowledge Transfer Partnership between Ulster University Business School and CM Machinery. 2006-2008

Funders: Technology Strategy Board and Invest NI.

Amount: £99,744 (Awarded to Ulster University Business School).

6)  Project: Lead Academic. Two year Knowledge Transfer Partnership between Ulster University Business School and Woodlock Joinery. 2008-2010

Funders: Technology Strategy Board and Invest NI.

Amount: £99,744 (Awarded to Ulster University Business School).

7) Project: Principal Investigator. Dissemination of project of research findings coming from the dunnhumby project. 2011-2012

Funders: Ulster University Research Impact Awards

Amount: £6000.

8) Project: Principal Investigator. US Research Network Development with Ulster University Business School. 2009-2010

Funders: Higher Education Innovation Fund (HEIF); Invest Northern Ireland

Amount: Total = £8739. 


Current and Recent Grants

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


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