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A Case Study of How VisitScotland Prepared for War
I Yeoman, M Galt,
U McMahon-Beattie
Department of Hospitality & Tourism Mgmt
Ulster University Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
25
Citations (Scopus)
Overview
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Business & Economics
Tourism
55%
Scenarios
53%
Scotland
50%
Scenario Planning
36%
Northern Ireland
35%
Iraq
33%
Planning Process
27%
Equity Markets
26%
Contingency
26%
Recession
22%
Policy Implications
22%
Social Sciences
scenario
61%
Tourism
52%
market
23%
planning process
21%
recession
21%
know how
20%
contingency
19%
Iraq
19%
equity
16%
death
15%
organization
12%
Earth & Environmental Sciences
tourism
49%
tourism market
45%
policy
33%
equity
31%
Gross Domestic Product
29%
planning process
29%
market
20%
valley
19%
Engineering & Materials Science
Tourism
100%
Planning
17%