An investigation of the relationship between retailer loyalty card data and small business marketing: International Federation of Scholarly Associations of Management Conference

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2012

Bibliographical note

International Federation of Scholarly Associations of Management, University of Limerick ; Conference date: 26-06-2012 Through 29-06-2012

Cite this