Big Data, Practice and Policy

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Most cultural organisations do not exploit fully the potential of data to strengthen both their presence as an important community asset but,more crucially, their significance as creators of both economic and social capital. The following analysis aims to show how the examination and utilisation of museums-based visitor data can be used to make important policy and strategy decisions grounded in ‘Data Driven Decision-Making’ (DDD).
Original languageEnglish
Title of host publicationMuseums: Citizens and Sustainable Solutions
PublisherAgency for Culture and Palaces
Number of pages13
ISBN (Print)9788790572228
Publication statusPublished - 8 Feb 2015


  • policy
  • thick data
  • big data

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