Original language | English |
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Publisher | Routledge |
Number of pages | 300 |
ISBN (Print) | 978-0-415-82676-1 |
Publication status | Published - 19 Jun 2014 |
Brand Mascots And Other Marketing Animals
Stephen Brown (Editor), Sharon Ponsonby-McCabe (Editor)
Research output: Book/Report › Anthology › peer-review
7
Citations
(Scopus)