Introductory paragraph: This five-person edited volume by Julier et al. shares the cultural views from twenty international contributors, which is particularly insightful from a European design perspective. At the same time, it is poignant considering the UK’s current political transition. This ambitious endeavour includes fifteen articles framed in four distinct parts and emerged from a design culture conference (University of Southern Denmark, 2014). The changing voice and writing style through multiple author narratives is to be expected, however, has been edited to flow well. Most authors write in an accessible way for academia and industry alike.