Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?'. Together they form a unique fingerprint.

Business & Economics