Government “Demarketing” as Viewed by its Target Audience

Social Sciences

• Government 100%
• Audience 100%
• Effectiveness 66%
• Campaign 50%
• UK 33%
• Paper 33%
• Young People 33%
• Behavior 33%
• Smoking 33%
• Research 16%
• Purpose 16%
• Lifestyle 16%
• Communication 16%
• Design 16%
• Marketing 16%
• Success 16%
• Approach 16%
• Consequences 16%
• Methodology 16%
• Implementation 16%
• Motor Vehicles 16%
• Information Theory 16%
• Opinion 16%
• Advertising 16%
• Alcohol 16%
• Public Place 16%
• Social Marketing 16%
• Behavior Pattern 16%

Keyphrases

• Demarketing 100%
• Young People 40%
• Smokers 40%
• Northern Ireland 20%
• Behavioral Patterns 20%
• UK Government 20%
• Design Methodology 20%
• Public Places 20%
• Alcohol 20%
• Government Advertising 20%
• Private Car 20%
• Social Marketing 20%
• Drinkers 20%
• Mixed Message 20%
• Drinking Behavior 20%
• Binge Drinking 20%
• Car Use 20%
• Personal Initiative 20%
• Degree of Effectiveness 20%