Implementing Yield management: Lessons from the Hotel Sector

K Donaghy, U McMahon-Beattie, D McDowell

Research output: Contribution to journalArticlepeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)50-54
JournalInternational Journal of Contemporary Hospitality Management,
Volume9
Issue number2
Publication statusPublished - 1997

Bibliographical note

Reference text: 1 The Henley Centre, Hospitality into the Twenty
First Century: A Vision for the Future, Study
commissioned by the Joint Hospitality Industry
Congress, Surrey, June 1996.
2 International Hotel Association, “Yield revenue
management”, Report for the IHA Congress,
Bangkok, October 1992.
3 Donaghy, K., “An investigation of the awareness,
current impact and potential implications
of YM among hotel managers”, DPhil
Thesis, University of Ulster, submitted September
1996.
4 Donaghy, K., McMahon-Beattie, U. and McDowell,
D., “Yield management: an overview”,
International Journal of Hospitality Management,
Vol. 14 No. 2, 1995, pp. 139-50.
5 Lewin, K., Field Theory in Social Sciences,
Harper & Row, New York, NY, 1951.
6 Beckhard, R., Organizational Development:
Strategies and Models, Addison-Wesley, MA,
1969.
7 Quinn, J.B., cited in Quinn, J.B., Mintzberg, H.,
and James, R.M. (Eds), The Strategy Process:
Concepts and Cases, Prentice-Hall, Englewood
Cliffs, NJ, 1988.
8 Goymour, D., “The top 50 UK hotel groups”,
Caterer and Hotelkeeper, No. 3264, 1994,
pp. 45-6.
9 Cornell HRA Quarterly Conference Report,
“Yield management magic”, The Cornell HRA
Quarterly, Vol. 31 No. 2, 1990, pp. 14-15.
10 Jones, P. and Hamilton, D., “Yield management:
putting people in the big picture”, The
Cornell HRA Quarterly,

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