Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs

Damian Gallagher, Audrey Gilmore

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)

Abstract

Over the years, there have been many discussions about the meaning of the term entrepreneur andhow we encapsulate entrepreneurial behaviour. Recent attempts to extend this thinking to the concept of socialentrepreneurship have undoubtedly added to this discussion. This commentary considers the value of sociallymotivated entrepreneurs to the not-for-profit sector and is based on the premise that social entrepreneurshipfocuses on bringing innovative solutions to socially related problems. The discussion will use the example of Small Sports Clubs to illustrate the key issues.
Original languageEnglish
Pages (from-to)11-15
JournalJournal of Small Business & Entrepreneurship
Volume24
Issue number1
DOIs
Publication statusPublished - 2011

Bibliographical note

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Keywords

  • Small Sports Clubs
  • Strategy
  • Social Entrepreneurship

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