Social Sciences
Adoption
100%
Loyalty
100%
Medium-Sized Enterprise
100%
Marketing Management
100%
Program
50%
Research
33%
Purpose
33%
Management
33%
Customers
33%
Management Decision
33%
UK
16%
Organizations
16%
Knowledge
16%
Industrial Sector
16%
Company
16%
Design
16%
Process
16%
Evidence
16%
Approach
16%
Environment
16%
Observation
16%
Analysis
16%
Methodology
16%
Literature
16%
Decision Making
16%
Region
16%
Semi-Structured Interview
16%
Documents
16%
Research Design
16%
Case Study Research
16%
Decision Making Tool
16%
Keyphrases
Marketing Management
100%
Retailers
100%
Small to Medium Size Enterprises
100%
Loyalty Card
100%
Retail
33%
Managerial Decision Making
33%
SMEs
16%
Design Methodology
16%
Structured Interview
16%
Organizational Issues
16%
Large Organizations
16%
Operational Requirements
16%
Customer Relationship Management
16%
Industry Sector
16%
Decision Support Tool
16%
Retailer Loyalty
16%
Customer Relationship Management System
16%
Longitudinal Case Study
16%
Adoption Process
16%
Firm Characteristics
16%
Organizational Impact
16%
Economics, Econometrics and Finance
Enterprise
100%
Marketing Management
100%
Loyalty Program
100%
Industry
25%
Relationship Marketing
25%
Knowledge
12%
Research Design
12%
Omni-Channel
12%