Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership

Peter Bolan, Noelle O'Connor

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter identifies the importance of destination branding in tourism locations that have become popular due to their featuring in or association with a movie. The research explores and evaluates how movies can be used to develop a strong brand image for a place and utilises a recent case-study from Northern Ireland to investigate this aspect of the phenomenon further.
Original languageEnglish
Title of host publicationTourism and Hospitality Research in Ireland – Concepts, Issues and Challenges
Place of PublicationWaterford, Ireland
PublisherWIT Press
Pages125-146
ISBN (Print)0-9540281-7-1
Publication statusPublished - 10 May 2007

Bibliographical note

Reference text: Bolan, P. & O’Connor, N. (2007) Northern Ireland and the Chronicles of Narnia – the Lion, the Witch and the Wardrobe: An innovative destination branding partnership, in Tourism and Hospitality Research in Ireland – Concepts, Issues and Challenges, Edited by O’Connor, N., Keating, M., Malone, J. & Murphy, A., Waterford, WIT Publications.

Keywords

  • destination branding
  • film tourism
  • marketing

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