SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference

Christina Donnelly, Geoff Simmons, Christina Donnelly, Andrew Fearne

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Number of pages270
Publication statusPublished - 5 Nov 2010
EventIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London
Duration: 5 Nov 2010 → …

Conference

ConferenceIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period5/11/10 → …

Bibliographical note

33nd Institute for Small Business and Entrepreneurship conference ; Conference date: 02-11-2010 Through 04-11-2010

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