Within global sport it appears the effective management of theinterdependency of national governing bodies, individual clubs and anetwork of stakeholder interests has never been more widely discussed.It points to a requirement for all sporting organizations to remainsensitive to what is an ever-growing dichotomy between sportingvolunteers and professional salaried staff, their competing interestsand objectives. It is by no means a straightforward undertaking andis particularly foregrounded in a sporting environment that attachessignificance to the preservation of an amateur ideal. As many sportsclubs are now faced with the challenge of offering an adequate forumthrough which to reflect the views of their grassroots members, whilstsimultaneously facilitating greater commercial interest in their affairs,the fundamental changes facing Ireland’s largest sporting body, theGaelic Athletic Association (GAA), offers cause for timely reflection.This article argues that only through the introduction of a meaningfulstakeholder model can the governance of an organization like theGAA, a social and cultural touchstone unmatched within Irish sportinglife, begin to respond to these mounting and competing agendas.
- GAA. Ireland