The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2018

Bibliographical note

Academy of Marketing,51st Academy of Marketing Conference : Marketing the Brave ; Conference date: 02-07-2018 Through 05-07-2018

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