The Experience Economy: Micro Trends

Ian Yeoman, U McMahon-Beattie,

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
78 Downloads (Pure)

Abstract

Purpose

This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into changing consumer behaviours.

Design/methodology/approach

This paper explores how the experience economy will evolve and outlines the micro and sub-trends that will shape its future.

Findings

This paper identifies seven micro trends associated with the experience economy. The micro trends are: once is never enough, luxury experienced, leisure upgrade, escape from modernity to authenti-seeking, fluid identity, everyday exceptional and experience first.

Originality/value

This trends paper provides useful insights into the experience economy for researchers, practitioners, students or interested parties. Going beyond a broad interpretation, it focuses on specific micro trends in action.

Original languageEnglish
Pages (from-to)114-119
Number of pages6
JournalJournal of Tourism Futures
Volume5
Issue number2
Early online date4 Jul 2019
DOIs
Publication statusE-pub ahead of print - 4 Jul 2019

Bibliographical note

The abstract in the uploaded AAM was different from that online so Una confirmed it was ok to update the metadata and AAM accordingly. Update done on 9 September and AAM reuploaded as PDF. Original AAM closed.

Keywords

  • Consumer trends
  • Tourism

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