The marketing imperative for agri-food sector.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-5
JournalJournal of Marketing Management
Volume21
Issue number1-2
DOIs
Publication statusPublished - 2005

Bibliographical note

Reference text: Chartered Institute of Marketing (CIM) (2004), “Agri-food – Fit to Survive?:
Strategies for Competitive Success”, Agri-food Conference, University of
Ulster.
Department of Agriculture and Rural Development (DARD) Vision Steering
Group (1999), Vision for the future of the Agri-food industry, Belfast: DARD.
Downloaded by [University of Ulster at Coleraine] at 05:19 30 April 2013
4 Editorial
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Food Strategy Group (2004), Fit for Market, Belfast: Northern Ireland Office.
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implications for e-commerce’, International Journal of Advertising, Vol. 19,
pp.599-623
Nunes, P.F. and Cespedes, F.V. (2003), ‘The Customer Has Escaped’, Harvard
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Smith, B. (2004), ‘Getting Motivated’, Marketing Business, January 2004, pp.26-

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