The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2012

Bibliographical note

Irish Academy of Management, National University of Ireland Maynooth ; Conference date: 05-09-2012 Through 07-09-2012

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