Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Number of pages200
Publication statusPublished - 6 Apr 2009
Event"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University - Milan, Italy
Duration: 6 Apr 2009 → …

Conference

Conference"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University
Period6/04/09 → …

Bibliographical note

European Institute for Advanced Studies in Management, Bocconi University ; Conference date: 07-04-2009 Through 10-04-2009

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